The Key Factor To Make Attention-Getting Tweets

May 1, 2010 by Neil · Leave a Comment
Filed under: Social Media 

Social Media Marketing

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There are only two feelings that are at the base of every human action. To put it a different way, there are only two emotions that drive every action that people think. The feelings are fear and desire. People either perform an action because they DESIRE a thing – monetary welath, a relationship, a sense of being fulfilled, respect, peace, power, etc. Or they might do something because they FEAR losing something precious or valuable that they already have – money, love, fulfillment, respect, peace, power, etc. At first glance this concept appears too simple, but if you think about it, pretty much every action does actually revolve around those two fundamental feelings.

So… if you want your Tweets to get attention, it makes sense to keep these most important motivators in mind. That’s the “secret” to forming attention-getting tweets. The following are 3 examples of Tweet Formulas that trigger these feelings in people:

1. The “Other Guy Has a Secret That You Should Get” Formula: This method is extremely effective when the “other guy” is a well-known person. It’s extremely enticing to most people to figure out how to do, be, or have what a celebrity has. Learn much, much more about manipulating social media right now through our Social Media Training Courses.

Tweet Formula: How (celebrity name) (does something) and you can, too.

Sample Tweet: How Jennifer Aniston loses weight while eating whatever she desires… and how you can, too.

Sample Tweet: How Donald Trump makes wealth while sitting by the pool… and how you can, too.

2. The “Your Problems are Being Instigated by Someone or Something Else Unknown to You” Formula: Everyone fears the concept of a person or something unbeknownst to us causing problems for us.

Tweet Formula: Is/Are _________ making you sick?

Sample Tweet: Is your cat making you sick?

Sample Tweet: Is your job making you overweight?

3. The “What You Must Find Out Today” Formula. People don’t like being put off guard or being embarrassed.

Tweet Formula: ______ questions to ask your ______ before it becomes too late.

Sample Tweet: Six questions to ask your tax preparer… before it’s too late.

Sample Tweet: 6 questions to ask your teenager… before it is too late.

So, you get the idea. Understand psychology when you are tweeting. Appeal to common basic human feelings, specifically fear and desire, and you’ll get a lot more attention and reaction to your Tweets – and successfully do whatever you want to accomplish with Twitter.

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