Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
- ISBN13: 9780865714069
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Our consumption patterns are threatening to outstrip Earth’s ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for an… More >>
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
Related Websites
- Best-selling author Dan Heath speaking on behavior change | Adventures in Conservation
- MyViralExperiment | Social Marketing: Social Bookmarking Traffic Results
- The 22 Immutable Laws of Branding | mattthedemocrat.org
- Christine Morrison on Social Marketing at Turbotax « Dachis Group Collaboratory
- World People’s Conference on Climate Change and the Rights of Mother Earth « solidarity workshop
- Behavior Modification a New Way to Quit Smoking | Quitting Smoking Permanently
- Technology in the Middle » Blog Archive » Weekend Reading: Gender and Sustainability
- Job Opening at Memphis Child Advocacy Center « Job & Career News
- Learn About Poker » Blog Archive » Invaluable poker tips from 5plusnet to guide you
- 100 Top Pollution Sites « Igreenthink's Blog
I don’t know if McKenzie-Mohr coined the buzz-terms used in Community-based Social Marketing, but he covers them (at the introductory level) completely in this book. Case studies and personal experiences offer practical examples to the lingo commonly used in CBSM, plus plenty of articles are referenced for further reading. If you’ve heard about “Prompts” and “Norms” associated with CBSM and need to know what everyone’s talking about, this is a great place to start.
Rating: 5 / 5
Doug is a great writer and really knows the subject matter.
If you are interested in CBSM this is the bible.
Rating: 5 / 5