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Home Page > Technology > Communication > Blogs And Sales: A Natural Business Partnership?
Blogs And Sales: A Natural Business Partnership?
Posted: Oct 07, 2006 |Comments: 0
| Views: 277 |
As you can surmise, one of the principal reasons why businesses find blogs effective as business tools is they help generate or increase sales. While there is no quantitative amount with regards to the exact monetary significance of blogging on sales, there are evidences of some sort of return on investment. Increase in sales can be and often is one of the indirect effects of successful blogging.
Blogs – Good for Business
Imagine sitting in front of your computer with millions of people (shareholders, business partners, competitors, employees and the media) conversing about business and the like. Now imagine if you can use all the information you learned to establish what product or service your customers want, why they want it, how they want it and how much they are willing to pay for it. This is precisely what a blog is all about and much more. Definitely, blogs are good for businesses.
A blog or a weblog is an interactive website that maintains an ongoing chronicle of information. It is a regularly updated website featuring links to other articles or other websites. Generally, a blog tends to have a main content area with articles called posts or entries listed in reverse chronological order with the latest on top. Typically, these articles are organized in categories. There is also an archive of articles based on dates. A blogroll, a list of links to other related sites is another feature of a blog.
A blog may contain one or more feeds. Most blogs publish feeds (RSS, RDF, Atom). A feed is a machine-readable content that is updated periodically. A feed reader displays the new post and a link to it. Most blogs also have a feature that allows visitors to leave comments. With a blog, you publish fresh content and your readers can add their own comments with links to their own blogs. Easy to use blogging tools are available, often for free. A basic blogging tool provides an interface where you can work in an easy and intuitive manner while it takes care of the rest of the logistics involved in making your blog presentable and available for the public.
Blogging, authoring or maintaining a blog, is one of the rapidly increasing growth areas of the Internet. According to popular search engine Technorati, there are roughly more than 40 million blogs on the Internet today and more blogs are appearing at the rate of 75,000 a day. This is mainly due to the numerous benefits of blogging for business.
A blog has a powerful marketing capability to grow your business, be it small or big. You can now have a commanding presence on the Web, not one based on size, capital, or resources but one based on quality of content, targeted audience and useful products and services. With blogs as equalizers, the blogosphere has become a truly exciting playing field for all businesses.
A blog is a constant source of valuable and up-to-date information. Setting up a blog allows you to showcase your expertise and establish yourself as a thought leader in your industry. A blog can be your vehicle for product or service updates, company news and any other information you want to relay to your targeted audience. A blog must contain relevant information, not just sales pitches; otherwise readers are much less likely to return. As with any part of a business marketing plan, a blog must contain information that appeals to its targeted audience.
A blog is an effective method to communicate with clients and prospects. It allows you to openly and regularly converse with them increasing credibility, creating trust and forming relationships with them early on. A blog with its conversational style is ideal for developing good customer relationships. Readers will feel comfortable with you long before they call you to make a purchase or avail of your service.
A blog is a great tool to get feedback from readers. Your readers can leave comments or make inquiries. A blog is a great way to find out what readers are thinking and in the process provides you with ideas or how to better serve them thus improving your business. Forming business decisions based on reader feedbacks can be one of the smartest business moves you can ever make.
Nevertheless, to be effective, a blog has to be updated frequently. Readers do not visit blogs that do not feature fresh content regularly. Keeping readers in the know with periodic posts about your business creates buzz and publicity. There is work involved in creating a blog. It takes time and commitment to write interesting and informative blog posts. But it may prove to be well-spent especially if it helps generate sales.
Blogs and Sales – In Tandem
Sales require personal interaction. A blog is one such place where communication thru conversations thrives and relationships are fostered. When you give your readers significant information they can use through your blog consistently, they will be satisfied. They will then return for more fresh content on a regular basis. Overtime, you will be able to build a loyal following. Readers will see you as an expert in your particular niche. Your readers will come to trust you and a relationship is developed. Your readers will perceive that it is less of a risk to buy from you or avail of your service. If you can blog efficiently about your subject, they tend to believe that your product or service will be worth it.
By blogging, you are sending the message that there is someone listening, someone you can approach as can be gleamed from answered comments and fresh updates. This will make your readers feel more secure and will take this into consideration as they form a purchasing decision. Blogging is inherently an ongoing conversation that in the long run builds trust and loyalty and breeds familiarity. When they become satisfied customers, they will come to you for more information and if given the choice will want to buy from you. This strengthens the relationship between you and your customers and they may also send other sales lead your way. The cycle goes on. Moreover, a blog is a remarkably effective way to get high search engine ranking. In other words, blogs can bring in more readers – more prospective buyers.
A much publicized example that highlights the natural relationship between blogs and sales is the Stormhoek case. Blogging doubled South African wine producer Stormhoeks’s sales in less than twelve months. Aware of the vast numbers of people who blog and read posts, Stormhoek decided to capitalize on this by offering bloggers free bottles of the Stormhoek Shiraz 2004 and Sauvignon Blanc 2005 to try and comment on. Sales went up from 50,000 cases to 100,000 cases. The wine became popular and earned it listings in prestigious wine connoisseur clubs. What is more, Stormhoek gets feedbacks and suggestions ranging from bottle color to label design.
Blogging is marketing to people in a less obtrusive and offensive manner, more like a freewheeling conversation compared to an irritating sales pitch. It truly is a good way to increase sales, albeit indirectly.
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However, that is not necessarily the case. In fact, these business owners may actually have an advantage in that they already know what kind of marketi
By:
daer glistal
Internet>
Internet Marketingl
Sep 07, 2010
A Look at the Types of Health Insurance Software
Health insurance software, as the name suggests, is any software that facilitates the easier transaction of health plans and maintenance of policy records.
By:
Shaun Mikel
Technology>
Communicationl
Jan 18, 2011
HTC 7 Pro: Light, Thin, And A Cute Looking Phone
The HTC 7 Pro is the ideal phone if you want your phone to be combining all the great features into one little package.
By:
Thomas Whittlel
Technology>
Communicationl
Jan 18, 2011
Enjoy LG mobile phones on various contract mobile phones deals
Mobile phones from LG are known worldwide for their stylish features and classy looks. Users will find style, sophistication, glamour, technology, entertainment and utility in all the LG mobile phones.
By:
Matthew Christianl
Technology>
Communicationl
Jan 18, 2011
Apple iPhone 4 32GB Get it at low prices with great offers on Orange
These days market is flooded with the smart gadgets and among them Apple iPhone 4 32GB is one of the best smart phones by Apple.
By:
Matthew Christianl
Technology>
Communicationl
Jan 18, 2011
Samsung Omnia 7 Still A Popular Phone Among Phone Lovers
LG recently introduced a Windows Phone that is doing reasonably well and the Samsung Omnia 7 is the answer from Samsung to it. It is widely perceived that both these Asian electronic giants always try to overtake each other in terms of both technology and sales.
By:
Thomas Whittlel
Technology>
Communicationl
Jan 18, 2011
Blackberry Bold 9700 Excellence is as defined
Blackberry bold 9700 is another product belonging to the family of world class smart phone makers.
By:
Matthew Christianl
Technology>
Communicationl
Jan 17, 2011
Some facts about Facebook’s online presence and its potential.
By:
Maximel
Technology>
Communicationl
Jan 17, 2011
Cisco 3750 Switches Get Some Needed Attention
If you have ever setup a stack of Cisco 3750 switches and thought the StackWise feature could use some improvement, well Cisco read your mind. At least that is what I thought when I first laid eyes on the 3750-X switches. Finally, dual power supplies that are hot swappable and a cool feature called StackPower that saves the day when both power supplies fail! We here at NetworkEquipment.net can provide new and refurbished 3750′s with a year warranty attached to these units.
By:
Brian McNeilll
Technology>
Communicationl
Jan 17, 2011
Riya: A Big Leap In Visual Search Engines
Watch out for new software that will give a new face to search engines. Rather, a program that includes faces in the search function. A new California-based company, Ojos, developed the online photo-based search service named Riya.
By:
Danny Wirkenl
Technology>
Communicationl
Nov 16, 2006
lViews: 351
A couple of years back Bill Gates introduce the idea of Convergence to the public. It was a fresh idea that later became a catchphrase for the Internet Industry.
By:
Danny Wirkenl
Technology>
Communicationl
Nov 04, 2006
lViews: 412
In most blog applications, there is a feature called Trackback, which allows the user to send a trackback or notification to a different site or another blog that the user referred to in his own blog.
By:
Danny Wirkenl
Technology>
Communicationl
Nov 04, 2006
lViews: 693
To Blog Or Not To Blog: The Ups And Downs Of Blogging
Whenever the subject of the phenomenon called blogging is raised, most people immediately think associated it with an online diary or weblog. The term weblog refers to key words. First is web from the World Wide Web and log, as in keeping a log.
By:
Danny Wirkenl
Technology>
Communicationl
Nov 04, 2006
lViews: 370
Tips On How To Deal With Anonymous Comment Spam
Have you ever experience being flooded with anonymous comments? If yes, then chances are you have been a victim of comment spam. As with everything on the Internet, spam had also evolved. They are no longer limited to email.
By:
Danny Wirkenl
Technology>
Communicationl
Nov 04, 2006
lViews: 477
The Latest On WordPress Themes
As WordPress and blogging become more and more popular, the list of customization options continues to grow. One can attribute that to each user wanting his or her blog to be unique or very much personalized.
By:
Danny Wirkenl
Technology>
Communicationl
Nov 03, 2006
lViews: 755
The Exciting World Of Video Blogging
When the idea of weblogs was first introduce online, it was an instant phenomenon. Suddenly just about everyone feels the need to create their own space online by writing their thoughts. Then podcasting was introduced—blogging in audio form.
By:
Danny Wirkenl
Technology>
Communicationl
Nov 03, 2006
lViews: 327
What You Newbies Need To Know About Pay Per Click Ads
Just about anyone who has been using the Internet in the last few years has no doubt come across the term “pay per click” once or twice. Pay per click is actually one of the less expensive, albeit efficient, forms of advertising online.
By:
Danny Wirkenl
Technology>
Communicationl
Nov 03, 2006
lViews: 306
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