Will SEO be Affected by the Bing and Yahoo Unification?

Google have always been the ultimate force when it comes to search, the company itself has literally earned billions of pounds in revenue.

No search engine has been able to match the market share of Google. But that could all be changing soon as the announcement that Bing owned by Microsoft will be purchasing out Yahoo, the 2nd largest search engine in the globe.

But how could this merger actually change SEO? Let us take a brief look. We all know that Yahoo are so much more better at analysing link patterns and citations then Microsoft are. So what this unification will do is grant Microsoft to have admittance to Yahoos technology and algo. Bing will be powering all of the Yahoo search results in the future. But until Bing implement Yahoos technology where will that leave a lot of businesses and SEOs?

Well we all know that Bings search results are not very good. So what could potentially happen is that a lot of traffic that comes from Yahoo could be wiped out in quick session, giving unknown sites that additional piece of coverage.

But I do believe that once Bing does implement Yahoo’s technology they will really be a force to be reckoned with. I mean Yahoo really do have brains behind their engine and with the money that Microsoft have the joint company will be able to push forwards. And now is exactly the best time to do so as Google seem to be interested in other markets such as creating operating systems, and some of their search results do seem bad.

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