How To Build Your Own “Cruise Control” Marketing And Lead Generation System

Most people are pushed for time and searching for ways to control what small time they possess.  The second most popular reason for not begining an MLM business, besides having very little money, is no available time.

This comes from a lack of understanding that there are other choices than to always be spending your PERSONAL time to produce leads for your home business.  If you are someone who works a standard full time position, which is usually around 40-50 hours a week, it is extremely demanding to gather the mental and physical strength to add on an additional 20-30 hours just to try and build a profitable internet business on a part time bases.  When are you supposed to sleep?  Eat?  Hang out with your family?  Relax???

Lead generation is the most important thing for your online business, so you have got to take it seriously.  So, here are a few ways you can do to free up some time in your lead generation efforts.

1. Get a website that has a capture page – the sole intention of this kind of website is to get leads for you that are interested in connecting with you for your home based business.  If done the right way, this website feature will sort and label each lead for you, stopping the necessity to manually separate or track where they come from.

2. Acquire an auto-responder service – If you mean on staying in contact with your leads on a frequent basis, this tool is invaluable.  It takes the guesswork out of trying to figure out when to send your communications.  You simply pre-write your contacts, set up an interval, and that’s it. You never miss an introduction, follow up, or follow through communication. Consider Aweber or GetResponse to do the job.

3. Hire a virtual assistant – this is a great way to sift through tire kickers and non-qualified prospects by having someone else do the “dirty work” for you.  Simply provide a checklist of qualifying questions with minimum requirements to the assistant, and instruct them to only pass to you people who are really interested in doing business. 

4. Create content that can be used over again – By submitting good content to niche online sites in numerous places (i.e. video hosting sites, directories, article submission services) you boost the visibility of your expertise by positioning it in front of a steady flow of new traffic without having to re-submit new content.  The article or video may be a month old, but to the person who has just discovered it; it’s all brand new information.

If you want to try to build a business and only have around ten hours a week choose one or two marketing strategies and work them consistently.

This leaves plenty of room for enjoying life without being chained to the business.  Most of the big income earners in MLM/Network Marketing make use of these tactics on a steady basis because it allows them to advertise to a large number of people, all pre-qualified, and more often than not prepared to do business without doing all the hard work themselves.

Leveraging your time and money is just smart business, if you ask me.  So, discover ways to hand over the drudgery of your home based business to systems and processes as regularly as possible.

Carin Davis is the editor and webmaster of Carin Davis’s Home Business Training Secrets. A site dedicated to the development and training for Network Marketers and Home Business Owners.