Advertising
Product Description
Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising…. More >>
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The previous reviewer (“book maven”) is correct. This textbook is a virtual trainwreck- poorly written/edited (see how they misspell “Brainfog” on page 375 ), disorganized and repetitive. Each chapter rehashes the same concepts – only the buzzwords, choices of filler and the smug insights from a series of talking heads change.
Most notable, however, is the lingering sense that the authors might be a bit lost on how their subject matter relates to the real world. This is rather important for the advertisers, clients and customers that live there. They appear so clueless when they attempt to address “new” media (like the internet), that it’s downright comical. It’s not 1998 anymore. It’s time to either provide some realistic insights, or step aside and drop this volume onto the history shelf.
Any (good) advertising resource should tell you that bewildering the customer is not a sound marketing practice. Charging them $139 (and that’s the Amazon price, the list is $195) for the experience is downright unethical.
Rating: 1 / 5
I understand that nobody is perfect, and that even after a barrage of editors, a thing or two can slip by in the publishing world. But not when a book costs $188. I was already annoyed that the 7th ed is SIGNIFICANTLY cheaper, but my professor requires 8th ed. But, I’m sure that, being an upgraded version, it must be a vast improvement over 7th, that the content is extremely different and better, and that all errors have been fixed. Then I open the book, begin to read, and on page 3 (Which both 2 and 3 are half pages, so practically page 2. Of the preface, so technically xxvii.) there is a glaringly obvious typo. Could someone please tell me what word “andeffective” is? So, this book has a lot of ground to make up for being absurdly expensive AND flawed.
Rating: 2 / 5
Never purchase from this vendor. he didn’t send two books. Terrible to do business with.
Rating: 1 / 5
It is a very simple text book. If it wasn’t for taking a class that required it I would never buy it. You can find the same stuff by doing a google search.
Rating: 4 / 5
The book had a ripped page but other than that it was good for a used book.
Rating: 4 / 5