Advantages of Using PayPal

Here are some of the reasons why you should consider accepting PayPal on your website, especially if you are new to the world of e-commerce and are looking for an quick and easy to use payment solution;

Customers

With 150 million users worldwide, there can be no doubt that PayPal is a hugely popular payment option. Make sure you make full use of this vast customer base by offering PayPal on your website, even if you already accept card payments.

Price

It is completely FREE to set-up a PayPal account for your business.

There are no hidden start-up costs or yearly subscription fees to worry about*. You simply pay a percentage of the payment amount, typically between 1.4 and 3.4% plus a fixed amount of 20p per transaction for sales made in the UK.This ‘Pay as you go’ system means you only ever pay PayPal when you are making money!.

*Unless you are using one of PayPal’s more advanced payment solutions, such as Website Payments Pro.

Brand Recognition

It is often the case that a potential customer has not heard of your business before, but they have heard of PayPal. They are therefore more likely to consider purchasing from your website if you accept PayPal, as they do not have to give you their credit card details.

And whereas fraudulent transactions can and do occur through PayPal, the buyer only stands to lose their original payment, and not additional funds from their bank account, which may take place with ‘cloned’ credit cards on integrated ecommerce websites.

The Customer

Did you know that 50% of potential customers leave a website for every additional page added to the checkout process? It is therefore essential that you make purchasing products on your website as quick and easy as possible for potential customers.

PayPal saves customers time by only requiring a Username and Password to purchase items from a website, avoiding the hassle of typing out your address and card details in full each time.

Simple to Use

PayPal is easy and simple to use, even for those who have little or no experience buying or selling online. Your e-commerce provider should be able to help you to add PayPal as a payment method on your website

Wide Range of Features

PayPal don’t just offer payment solutions, they also offer a wide range of exciting tools to help you manage your business online. These include monthly financial overviews, printable packing slips and the ability to download financial reports in PDF, Excel or Word format.

Final Thoughts

PayPal is an easy to use, affordable, and low cost payment solution which allows you to sell to customers across the world. It is not without its disadvantages, but on the whole it comes highly recommended, especially for those who are selling online for the first time.

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