Internet Marketing Education

Search Strategies That Are Industry Specific (Part 3)

Richard Baxter from SEOGadget – Travel SEO

How people search for flights in the UK

There are 6 main categories of keywords in terms of flights:

- generic (flights, cheap flights)

- destination (eg “flights to new york”)

- routes – v important (eg “flights from london to new york”) look at all the different variations eg “london to paris” is different to “paris to london”. A little trick is route based keywords are far less competititve than others and so therefore easier to target because not many people optimise for them.

- Brand (”easyjet flights”)

- Departure (eg “flights from manchester”)

Take your keyword lists and put all variations into Google Keyword tool – over a large scale of iterations you end up with a huge target long tail graph. Click to Continue Reading

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Industry Specific Search Strategies: Under the Hood (Part 4)

Rob Kerry from Ayima – Gambling / Gaming SEO

The gaming world is probably the most competitive niche in SEO – esp poker and casinos.

There is no secret sauce as there used to be e.g. with old link networks beingburned. Click to Continue Reading

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You can Easily Earn Lots of Money with Affiliate Marketing

Do you want to know how to achieve success in affiliate marketing. Follow these tips to make your path smooth and easier. You will learn how affiliate marketing works better if you focus on these points. Click to Continue Reading

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Search Strategies That Are Industry Specific (Part 1)

Dave Naylor from Bronco on Competitor Analysis

Dave starts with the importance of understanding your niche – we can’t dive in like an in-house SEO but we can get a snapshot. He talks about Touchgraph to give you a quick idea, and also looking at which competitors rank. But the latter can be plugged into one of Dave’s tools (free to use) for data and keyword mining -> repeat and rinse till you have a massive keyword list. Click to Continue Reading

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Search Strategies That Are Industry Specific (Part 2)

Watch out for duplicate content issues – e.g. is a search result page pointing to the same content as a static page.

If blank pages show up it would be great to set up a script to detect these and straight away send an email to the relevant team asking them add content to the page. Click to Continue Reading

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