Pelican Life Magazine Spring 2009

Image taken on 2007-12-05 13:59:19 by Bill Gracey.

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Image taken on 2007-05-20 03:43:11 by Pink Ponk.

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Advanced Internet Marketing Strategies – A Lesson From Radio Marketing

Advanced Internet Marketing Strategies

I’ve spent a lot of time learning about advertising on the radio. I understand ROI as well as MER (Media Efficiency Ratio). I understand the point of 30 minute long form ads versus :30 second spots and prime placement versus remnant space. These are all radio terms that help businesses get good at advertising on the radio.

But here’s something I don’t get. When I was a kid growing up in Anchorage, Alaska I first heard “That Song” by Genesis on KGOT. In Omaha during college I listened to Rush Limbaugh on KKAR and in Nashville I listen to music on JackFM.

There doesn’t appear to be anything strange about that, does there? EXCEPT while driving today I couldn’t remember where JackFM was on the radio dial.

That’s what’s strange. At least JackFM has branded itself with an attitude, but what about KGOT and KKAR and WTN? Who cares what the call letters are? I certainly don’t and I’ve never had a radio that was organized by call letters, it’s only numbers.

Now I’ve certainly listened to my share of stations that use their numbers with their name every 2 minutes like 101.3 KFAR. It gets ingrained in your head after a while – that part makes sense. But what marketing value do the call letters KFAR bring? Nothing. Absolutely Nothing. Advanced Internet Marketing Strategies

But there’s always an exception, isn’t there? There’s a station in Omaha that goes by Lite96. That’s their moniker, that’s their name, that’s their brand. Genius! They’re a light rock/pop station at position 96 on the dial – thus Lite96. That’s pure radio genius. They say their call letters every once in a while because some government body forces them to, but Lite96 is their name – no matter the call letters.

So if you’re an internet marketer looking for some good strategy ideas, before you go out into the world and market yourself – determine how people are going to find you when they can’t remember all the details. Then think about the name Lite96.As summer rolls into town, we visualize tulips and beautiful gardens beginning to bloom. Summer also brings out the homeowner who is looking to sell their property. As potential home buyers come to see your home, you must make some adjustments to the homes exterior appearance.

As the interior scene is very important so is the front lawn that has not been taken care of since last season. If your entrance screams community trash and items that should be recycled are lying outside around your home, this does not give your home any curb appeal for potential buyers. Advanced Internet Marketing Strategies

What homeowners should do is clean up as much as they possibly can and either use potted plants along their walkway or if possible artificial evergreens. Which can be taken to their new home when they leave. Light fixtures outside of the home should be turned on as this will allow the potential buyers to see what size and type of landscaping area their new home has to offer.

There are many ways in which a professional home stager can help potential homeowners with curb appeal.
Stagers are familiar with floral arranging and can help many clients with suited arrangements for their gardens that are cost effective. If the homeowner is using existing returnable flowers, perhaps using other arrangements alongside these can spruce the appeal to up to potential buyers as they visualise their own gardening the following year. Curb appeal is very important and can add value to your home. This is one asset that homeowners should consider when placing their home on the market.

If you’re a local roofing company and you want TedsTopGuys.com to be your website name- could you be missing something? When your customers just can’t remember your name, are they going to go to Google and search for “your town name + roofing contractor”? If you’re nodding yes – then maybe for your long term growth, you should stop thinking about naming the website after yourself and name it something like Nashville Roofing Contractors. Hmmm. . . Advanced Internet Marketing Strategies

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Article Marketing: Do You Know How Much Money You Will Leave On The Table If You Don’t Create An Intriguing Resource Box?

 

From my own article marketing experience, I can tell that not all article marketers pay attention to the resource box while it directly affects the total amount of traffic and income. So in this article you will discover some useful tips for creating an intriguing resource box.

Article Marketing Secret: The Number 1 Trick Is To Create an Attractive Resource Box

If your reader does not click on the link noted in your resource box at the bottom of the article, it means you have wasted your time in vain. The reader just read and passed away your article. In this way, you might lose a lot of traffic.

So here are some useful tips to create a high CTR resource box:

Give Away Valuable Information Or Products. Call to Action Immediately. Show the main reason why the reader should click the link in your resource box. Finish your article with some intriguing facts and figures related to certain niche problem and invite readers to visit your site for more information, Show top benefits the reader will get from your site.

If you consider all the 5 above mentioned tips you can really create an attractive and professional resource box even if you are a beginner. Always remember that resource box is the soul of your articles.

Conclusion:

The better resource box you add to your article, the more clicks you get. The more clicks you get the more traffic you generate. The more traffic you generate the more sales you make from your article marketing on a regular basis.

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How To Increase Website Traffic With Article Marketing

A quick walkthrough of how to use article marketing to generate free traffic for your website. Learn how you can earn money by submitting articles at www.articlesgoneviral.com

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