The world of business is going mad for social media, with a current investigation suggesting 92% of businesses in North America are utilizing it in several procedures.

This is fascinating of course, but in this enjoyment, many seem to have ignored that while some of the technology may be new, the phenomena is not.

In fact, this interactive strategy has been at the central of internet marketing since its very beginning. Web pages are, after all, interactive and multimedia by their very nature. We were clicking, watching, commenting and sharing, long before the term ‘social media’ was coined.

In fact, ‘social’ has always been as aspect of marketing. So, how can the lessons of the previous notify the method we approach social media marketing these days?

What is new to numerous businesses trying out social media for the first time is the idea of anything other than direct selling. On your website, if you would like to you can say what you do, why you are the best at it, talk to individuals to buy and no one will bat an eyelid. The same goes for marketing, of course. But in the social media space, this is not so. Or at least, it can’t make up the majority of what you say.

If you are accustomed with networking in the real world, this will come as no surprise, but if you are not and you attempt to use your social media profile as advertising space, you’ll be solely unhappy at the outcomes. Put simply, your social media profile should be more akin to your whole business persona, not just the advertising part of it.

In real life, you wouldn’t just sell, market, sell (I hope), you would be informative, knowledgeable and helpful. Understanding the worthiness of word of mouth, you would develop connections, have interactions and generally get associated in your community. You would take an interest in others and sometimes, your interactions would be with a view to selling, but sometimes they wouldn’t.

Once you think of it like that, your social media strategy should look a whole lot clearer.

So once we take that social media goes beyond simple advertising, what else can we discover from the advertising that went before? What can we do to ensure it’s not just chat for chat’s sake?

Three approaches that can work wonders in the social media space are: supplying free details,helping promote others reciprocally, and providing exclusive offers to others in the online ‘community’. But, again, these methods are much older than the space they now dwell in.

Ever given out a totally free fact sheet to anyone that visits your office? Or aided out a person you meet at a conference by passing on the information of a third party? Or offered a ‘buy on get one free’ deal via your shop window?

These classic promotional approaches existed way before social media, so what exactly is the lesson here? A lot of social media marketing is not about reinventing the wheel, it is about using what we have collectively discovered from other marketing activities (in our offices, at networking events, on our websites) and looking at how these can be carried through to our social networking personas.

The wonder of social media is that the preliminary expense is exceptional inexpensive in comparison to many other forms of marketing. Get yourself a profile and then listen carefully to the buzz that’s taking place around you. Follow people you’d like to replicate, and those you’d like as customers. Engage as a useful resource long before you begin to add direct sales techniques to the mix, and above all, keep it up. Again, just like any other form of marketing, social media is about keeping a constant existence. Wander away, and so will your audience.

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Attorney Marketing Marketing for Newbies, Intermediate and Advanced Practitioners

March 5, 2011 by Neil · 1 Comment
Filed under: Uncategorized

www.capital-visions.co.uk Essential guide to attorney’s marketing Find information and strategies to promote your practice. Training and resources for lawyers and law firms in the areas of legal marketing , productivity, personal development, and wealth creation. The Attorney. Lawyer marketing tips for career and business success.Marketing tips and resources for lawyers, law firms, associations and businesses in the legal industry, by Nathan Salmon, Internet Marketing Attorney and Social Media Expert. Top Legal Attorney Marketing Firm Capital-Visions services to legal lawyers worldwide. Attorney Marketing: Successful Strategies and Ideas covering Internet Marketing, Social Media, Video Marketing and Search Engine Marketing. Attorney Marketing Consultant in Manchester Nathan Salmon and his Traffic Vault Secrets Blog is dedicated to internet marketing for lawyers Worldwide he also covers Attorney Niche Marketing to ensure proper Targeting for your Attorney or Lawyer Website with Focused Content.We assist any attorney advertising or a lawyer marketing with their attorney marketing or lawyer advertising campaign. You may be searching for Attorney Marketing in Canada, United Kingdom, United States St Paul, MN, Tampa Florida, San Diego, Houstan Texas, Orlando, Atlanta Georgia, Minneapolis, Chicago, Illinois, Dallas Texas, Los Angeles USA it doesn’t matter I am here to assist you. As a successful attorney, you want to work with an Internet marketing company that takes the time …

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WisePPC Editor – Advanced AdWords Editor / Tool (2. Profitability and Revenue)

February 15, 2011 by Neil · 2 Comments
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www.wiseppc.com WisePPC Editor – Advanced AdWords Editor / Tool – Profitability and Revenue video

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The New PPC – Video 4 – Advanced AdWords Strategies – Part 1

January 6, 2011 by Neil · 13 Comments
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Part 1 of 3 Whoa…it’s sure been busy here around The New PPC office. Last week we did a presentation at Mike Filsaime’s event in Long Island. It was really weird standing in front of a group of the biggest marketers in the online marketing world and showing them what we’ve been up to with our PPC stuff… The weirdest part was seeing the looks of amazement on their faces. We actually stunned the “gurus”. And we decided that this information should NOT be limited to the people who attended that $5000 per ticket workshop…so we put all the information into a new video for you. The video starts with a few basics (hey, even some top marketers are just NOW getting started with PPC)… and then we quickly show you the thing that got everybody in Long Island all lathered up… “The Perpetual Keyword Money Machine” Yeah, we know, it sounds a little “hypey”. But check out the video and see for yourself that it’s a great description. Nothing for sale in the video, and you don’t have to give us your email address: Here’s a sample of what’s in this video… – Broad Matching. How to avoid losing money by choosing the wrong keywords. – Phrase Matching… and the secret of grouping words together to lower your PPC costs and raise your ROI immediately. – Exact Matching. It is what it says… how to show people exactly what they’re looking for. And nothing else. – Negative Keywords and how you can “screen” your traffic. Only pay for profitable clicks, not for the money-suckers …