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www.business.com Learn the basics to SEO and how search engine optimization can get more online traffic for your website BIO: Kevin Gaither is a marketing and sales expert at Business.com TRANSCRIPT: I’m Kevin Gaither, the Director of Middle Market Sales for Business.com, and today we’re going to talk about SEO, Search Engine Optimization, and how this can help your business, and I’m going to help give you two tips and tactics that you can implement today for improved SEO results. This is going to be important for you because there’s over 16 billion searches done a month on the major search engines and over 75 percent of the users click on the organic, or the free ads, on these major search engines. But best of all, if you do this properly, this is free marketing for your business. Search engine optimization is the process of striving to get your website listed highly within the organic or the free results. On most major search engines, when you do a search, the paid ads occur at the top and on the right-hand well, and the free or the organic ads occur in the main well underneath those ads. As you might imagine, this is quite a competitive endeavor to get your site to rank highly within these results. The two things you need to take into consideration are relevance and authority. Relevance is how well your web page content matches the search that the user put in. The search engines take into consideration things, such as your page title tag, as well as, of course, the …
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Ways of Using Social Media to Lower Costs – Recruitment – TiYo for Business
Ways of Using Social Media to Lower Costs – Recruitment – TiYo for Business
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Home Page > Arts & Entertainment > Ways of Using Social Media to Lower Costs – Recruitment – TiYo for Business
Ways of Using Social Media to Lower Costs – Recruitment – TiYo for Business
Posted: Apr 11, 2011 |
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Social media websites like Facebook and Twitter are changing the way we live and communicate today. It’s also changing how local companies are driving and expanding their business’s, all for a fraction of the cost compared to traditional marketing.
There are two ways that social media can benefit your business: By generating sales, or by lowering costs. A lot of emphasis is placed upon sales generation but a massive factor is how Social Media can lower a business’s costs. This article brought to you by TiYo outlines some examples of lowering Recruitment costs via Social Media and how TiYo can help.
Lowering recruitment costs or employee turnover. Anyone involved in recruitment and securing suitable applicants for a position can tell you that a lot of legwork is required to screen potential applicants to finally find the best person for the job. There’s a big time investment, but if your company has a well-established and maintained presence on social media sites, you can leverage those networks to find your next employee! Either by targeting people you interact with naturally, or asking your networks on these sites to help you get the word out and referrals. Some examples of benefits include Job visibility – using social networking sources may ensure that your job openings will be seen and read by a larger number of qualified candidates. Candidate diversity – it may provide your firm with a higher percentage of qualified diverse candidates in managerial and professional jobs.
Global candidates – it may provide your firm with a high number of qualified candidates who reside outside of your headquarters’ country.
Job candidates can be searched geographically and found with higher accuracy than before, narrowing the number of candidates and adding to recruiting effectiveness.
Available jobs can get filled quicker, lowering vacancy rates because of social media’s high usage rate and immediate response time.
Social media recruitment has a low cost with high Return on Investment.
A high number social media users are college students, creating a great way to attract fresh talent for entry level positions.
Access to the top job candidates will be faster, helping your company’s ability to attract talent versus competitors.
It increases the employer’s brand visibility online and establishes a leading-edge image for the brand.
Finally, open positions will be seen and read by a larger number of qualified candidates.
Social Media has changed the way we live, and shifting the way companies interact and communicate with their customers. “It’s either get on it; or you are going to get left behind!”
Would you like to unleash your business, product or service onto the world via Social Media?
TiYo is here to help you branch out into the rewarding world that is Social Media, all from one ‘easy to use’ platform… TiYo.com
The specialist’s at TiYo are there to guide you every step of the way, they have first-hand experience in Facebook, LinkedIn, Twitter and YouTube, and can help get you followers specific to your area or product. Once you are accustomed to the system we can supply ‘plain English’ guides that will ensure you continue to get optimum results.
With Social Media you are conversing directly with the audience who have shown an interest in the product or service you provide. It is excellent for promoting your company via multi-way interactive conversation whilst engaging with your clients.
Tiyo (This is You Online) is a new service that enables users and companies to manage, receive advice on, and grow their online presence in a way that is rewarding. The company was formed in 2011 and has the strong backing and involvement of experienced social media experts who want to give the companies involved, control over their own marketing. Tiyo is focused on providing analytics and a wide diversity of potential leads for their customers, and aims to provide industry based high income individuals as well as lower income individuals.
Tiyo’s concept has been described as ”A Social Media Management system in a box”. The system is being released Mid 2011 but in the meantime visit us on Facebook to learn more, when viewing us on Facebook hit the ‘Like’ button to keep informed!
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