PayPal X Innovate 2010: e-Commerce of the Near Future-Using PayPal X to Power…

January 17, 2011 by Neil · Leave a Comment
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Social commerce platforms today are broadly divided into “social marketing” and “social shopping” websites. The first type pushes product information to a network of interconnected users, where it is hoped a “viral effect” of buying takes over. Here then comes the second category of “social shopping,” where friends recommend products to one another, or in the case of Groupon, where group consensus actually becomes part of the marketing pull. Get ideas about how social networking technology can be the basis for a new type of e-commerce market. Learn how Rentlord personalizes P2P selling (eg, allowing buyers to access the future market), as well as solve security concerns that users of marketplace platforms face. Speaker: Colin Tan, Rentlord; Kok Hong Cheong, Rentlord

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    www.ColderICE.com Small Business owner John Lawson knows how to use Social Marketing for Business. Lawson is the founder of ColderICE.com and the CEO of the retail ecommerce store 3rd Power Outlet John was featured by American Express Open for Building an eBay-based Business and starred in their national TV commercial. Lawson is an award winning blogger and named Savviest in Social Media by StartUp Nation. John has been growing and changing his business with the continuously shifting world of e-commerce since he began selling a few used IT books online for extra money back in 2001. John is a top rated ecommerce professional with sales channels on Amazon, eBay, Yahoo Stores and company web site. He is an eBay Platinum Powerseller with more than 75000 feedback and 130000 views on YouTube. In business social marketing, John has tens of thousands on of followers on Twitter, Facebook and social marketing sites. His award winning business blog at ColderICE.com is home to thousands of business owners and John has been featured in media such as MSN Money, American Express Open Business Forum, The Washington Post, Wall Street Journal, PC Magazine, and many others

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    E-commerce website design more likely to succeed over a competitor

    January 2, 2011 by Neil · Leave a Comment
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    E-commerce website design more likely to succeed over a competitor


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    Home Page > Internet > Web Design > E-commerce website design more likely to succeed over a competitor

    E-commerce website design more likely to succeed over a competitor

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    Business owners and web masters tread cautiously when it comes to designing of any website. The underlying reason behind it is that a website is an online face of any company. Whether a company is a big shot or a small business, website leaves an ever lasting impression on the visitors. Quite often the scenario and finally leads are generated by seeing the design of the website.

    Actually it is not only the design of the website that mesmerizes the visitor but the user line design also known as UI design. It is a human tendency to get inclined towards the beauty of the thing which in terms of website lies in its design and usability of the same. According to a famous saying, “Beauty lies in the eyes of beholder”, but when it comes to any website, it applies only to the web design experts who are well aware of the nitty-gritty of design procedure and what makes the website exceptional amongst the flock of commons. For rest of all, beauty means some good combinations of color, graphics, pictures and some flash or the JavaScript.

    A recent study has shown that approximately 95% of all web visitors determine within

    one second or less if any given website is worthy of their business or not. What is the difference between a website that a user will navigate away from vs. a website a user will stay and perhaps purchase from that particular website? In most cases, it’s a matter of the aesthetics. A professionally designed site will often install trust into visiting user. It shows that the owners of the website have put both time and money to produce a site that is highly professional and appealing for users that visit the website. Chances are of vast majority of the sites will share an e-commerce website design where content is well defined, navigation is user friendly, and the page layout is visually appealing. In an increasingly competitive market where literally billions of websites exist, websites without a high quality professional E-commerce website design will never reach their full potential. A site that is built upon a professional design and layout is more likely to succeed over a competitor without a professional design. It’s a fact that has to be kept in mind.

    Before the secrets of designing on a dime are revealed, take a second to think about the website you want to create. Ask yourself the following questions: “Who is the target audience?” and “What service or product am I providing?” Once you have it figured out, try to classify your E-commerce website design.

    Best of all E-commerce website design doesn’t cost much and required no effort on your part what-so-ever. Of course, the E-commerce website design templates are just one piece of the puzzle to designing on a dime.

    Now that you have your website design, you’ll need to protect a domain name. The domain name is the URL that users type into their browser to visit your site.

    Using this guide as your resource, you are already well on your way to achievement in your online business!

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