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Search Strategies That Are Industry Specific (Part 3)

Richard Baxter from SEOGadget – Travel SEO

How people search for flights in the UK

There are 6 main categories of keywords in terms of flights:

- generic (flights, cheap flights)

- destination (eg “flights to new york”)

- routes – v important (eg “flights from london to new york”) look at all the different variations eg “london to paris” is different to “paris to london”. A little trick is route based keywords are far less competititve than others and so therefore easier to target because not many people optimise for them.

- Brand (“easyjet flights”)

- Departure (eg “flights from manchester”)

Take your keyword lists and put all variations into Google Keyword tool – over a large scale of iterations you end up with a huge target long tail graph. Click to Continue Reading