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Home Page > Marketing > Social Marketing > Why Your Business Needs Social Media Management
Why Your Business Needs Social Media Management
Posted: Jun 27, 2010 |Comments: 0
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It started based on the simple premise of “What Are You Doing?” and “What’s On Your Mind?” and exploded into a worldwide phenomenon that continues to spread on a daily basis.
I’m talking about Social Media, and unless you’ve been hiding at your vacation home on Neptune, you’ve heard about or been on one of these networks. Sites like Twitter, Facebook, YouTube, Linked In, Foursquare, Plaxo, MySpace, and hundreds of others have linked the world together and created communities for people to relax, interact, share, and gain insight.
Facebook alone is pushing 500 MILLION active users at the time of this article. If Facebook were a country, its population would be the 3rd highest in the WORLD, outnumbering the United States.
Social Media Covers More Ground Than You Think
Many people label Social Media as the sites I listed above. However, social sites go further than just your Facebook and Twitter account. Social Networking sites also consists of:
- Blogs
- Videos and Podcasting
- Customer Reviews
- Social Bookmarking Sites (Reddit, Digg, Delicious)
- Message Boards, Forums, Wikis
If a website provides the ability to socialize, it can be considered Social Media.
What is Social Media Management and Why Does Your Business Need It?
When the popularity of one medium grows and thrives, another one wanes and suffers. This is the case with many of the print mediums that used to effectively reach consumers. The big yellow books, mailers, newspaper fliers, even TV and radio commercials have lost the ability to speak to their audience because Social Media, search engines, and blogs enable the consumer to gather information on their own watch. This is a huge removal from the interruption-based ad campaigns of yesterday, where companies shouted their message at a mass audience, hoping to turn a small percentage of that audience into paying customers.
But the evolution of social networking sites has led to an evolution in the way businesses market to customers. Now, instead of investing large sums of money into advertisements the majority will never see, companies are redirecting those funds towards Social Media campaigns and building relationships with their customer base along the way.
At first, many people viewed sites like Twitter and Facebook as a waste of time (If you would’ve proposed a Facebook or Twitter-based marketing campaign three years ago, your colleagues would’ve had you committed). Now, it’s become mainstream. Companies realize this trend isn’t going to die off and they’re utilizing it to bridge the gap between themselves and their customers.
One obstacle that comes with efficient social networking use is the time required to learn a new skill set to get the most from your efforts. For many managers and owners, their plate is already full. So adding this task to the game plan simply doesn’t fit. Or, they may understand Social Media’s importance, but they may not know where to start.
This is where bringing in a Social Media Manager can be a tremendous asset. Instead of worrying about learning how to do everything right, you can allow your Manager to handle all the heavy lifting, thus freeing you up focus on your trade and provide exceptional customer service, as well as interact with your potential customer base and build that rapport that leads to future sales through the networks your Social Media Manager develops and nurtures.
Social Media allows you to take advantage of a hot trend that’s captivated the masses. With its overwhelming popularity, the potential to reach customers on sites like Facebook, Twitter, and other social networks far outweighs that of a costly Yellow Page or newspaper advertisement. Learn more about Social Media Management and how it can give your business a tremendous shot in the arm!
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Jason Cercone is the Co-Founder of LinXone Solutions, an Inbound Marketing, Social Media Management, and SEO agency located in Pittsburgh, PA. Get more from Jason on Twitter
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Home Page > Business > Small Business > The Search for a Great Social Media Management Company
The Search for a Great Social Media Management Company
Posted: Jul 01, 2010 |Comments: 0
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Companies have to keep up with the many changes that are going on around the world today or they could get lost in the shuffle. A new type of social interaction has become popular with people everywhere. Social networks such as Facebook, MySpace, and Twitter have grown almost overnight into mega sites that have millions of users. The sites have become very popular because they allow people to share information with others very quickly and easily. People appear to enjoy being able to share every aspect of their lives with total strangers through the social networks. Companies are just beginning to recognize the benefits of adding some of the social media tools to their strategies to help keep their company in front of customers and possible customers.
Because most companies do not have intimate experience in this new media, finding a company that provides social media management opportunities has become more important. An online marketing campaign does not operate the same way as in the past. Social media tools require making changes to the marketing message so that it fits in with what people expect from the social interaction opportunities. A large number of companies have sprung up as well that are ready to provide help with social media management. Guidance is always available if you know where to look. Just as with any other company that you might wish to use, be sure to check out the company and its references before making a commitment.
A social media management company will explain the need for using interactive and informative information to get customers to interact with your company. Creating a system that allows customers to tweet and get instant messages from the company, is a important aspect of a strong social media strategy that could be provided by a great social media management company. Many of the social media tools will help you to track the effectiveness of the marketing campaign. The online services that are offered can help a company to tap into the special area that most companies are just now beginning to understand.
The immense popularity of social networks has made it important to find ways to tap into this resource. Social media tools may be able to help a company get into the social interaction field and reach a vast number of customers that are enjoying the social networks. Many of the social media management companies provide free social media tools to make it possible to access this ever-growing number of interconnected people. Imagine the size of the potential pool of people that Facebook and other social networks can provide. More than 400 million people who are considered a captive audience are a wonderful place to start when looking for new customers.
Make your search for a social media management company as simple as possible when you consider all the factors. The organization you ultimately choose can make a real difference in the possible success of your marketing plans. Taking advantage of the latest technological advances of social networking should not be ignored when making plans to market your company.
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The latest technology can be harnessed using social media tools that are directed at reaching the social networking audience. Ploked can provide social media management techniques to help your company market itself.
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Home Page > Internet > Affiliate Programs > Why You Need A Content Management System Built Into Your Warrington Website Design
Why You Need A Content Management System Built Into Your Warrington Website Design
Posted: Nov 21, 2010 |Comments: 0
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If you want to make sure that your website is as easy to use as possible, you need to make sure that your Warrington website design or Bolton website design uses a content management system. At its most basic level, a content management system takes the maintenance of your Warrington website design or Bolton website design out of the hands of the developers and puts it back in your own hands. This can reduce the time and expense it takes to keep your website up and running.
In the past, if a company wanted to add new text or images to their Warrington website design or Bolton website design it was very difficult to do. The way that websites were programmed made it hard to simply add a new area without throwing the entire look of the website off. A small addition could actually take hours to incorporate and there were many instances of a Bolton website design or Warrington website design needing an almost complete overhaul in order to add something new.
Now, this has changed. Both text and html portions of a website can be changed, removed or updated using a content management system. This can be especially helpful where frequent changes may need to be made to that website. If, for example, a company is using a website to sell merchandise and the items that they are selling change frequently, having to wait for a third party IT company to make changes can waste time and money. It may make the operation of a website impractical and cause it to become unprofitable. Since few companies can afford to continue to sink money into a website that will not make them money the addition of a content management system becomes almost a necessity.
There are many different content management systems available today. Many of them are very easy to use and incorporate many of the same commands that other computer programs use. This is important. You want to make sure that the content management system that is built into your Warrington website design or Bolton website design will not take a long time to learn. It is best if you can hit the ground running and begin to maintain your own site as quickly as possible.
A good website design company should take the time to explain how to use your content management system and will be sure that you know how it works before they turn over website maintenance tasks to you. Be sure you ask how easy their program is to use and whether they use their own proprietary software or one that is commercially available.
Once your website has gone live it may surprise you just how quickly you will be able to use your content management system to maintain and update your website. You can now make sure that your customers have the latest information and images that will help them feel connected to your company and may make them much more interested in dealing with you in the future.
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If you are looking for a Warrington Website Design company or a Bolton Website Design company that can build a website that functions beautifully and is stunning to look at as well, you need to see what Synergy Web Media can do for you. They have experience building a variety of websites that can help you promote your company affordably and effectively.
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Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
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If you are looking for a Warrington Website Design company or a Bolton Website Design company that can build a website that functions beautifully and is stunning to look at as well, you need to see what Synergy Web Media can do for you. They have experience building a variety of websites that can help you promote your company affordably and effectively.
