A Brief History of Conspicuous Product Placement in Movies
Created by Oliver Noble for filmdrunk.uproxx.com Source Link: filmdrunk.uproxx.com A compilation of paid product placement in movies — Wayne’s World, A Knight’s Tale, the Island, Michael Bay…
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A Powerful Advertising Method Using Product Placement
When business professionals talk about marketing venues, the usual venues of print, televisions, and the Internet usually spring to mind immediately. What is widely used as a method is advertising in films. People are very serious about movies, and often they watch them in times when they can no longer deal with reality. It becomes a sort of mini-break. They escape into them. When a product is seen repeatedly in a movie, it is a big deal.
Take a black helmet. By itself it is nothing special. Put in an action adventure film over and over again, and it will be in high demand by anyone with any excuse to wear a helmet. There will be a very noticeable increase in sales of these, whether by a single brand, or generally in the industry.
Sometimes, all the marketing department wants to hear is that there is an increase in brand name recognition. One way to get that is for the main character to be very specific about their ski helmet, and make sure that it is somehow ongoing throughout the story. The audience does not have to be conscious of the information download that is going on, they just have to act on the new information.
The digital sport watch could make an amazing come back in style if seen in a movie over and over again in a positive light. Audiences notice what the characters are wearing, and how what they are wearing is received. People wanting to mimic or imitate their heroes will take inventory of the style and brands of what that person is seen in.
To get a brand name to be visible in movies, the manufacturer or business needs to become a sponsor of the movie. The more money paid as a sponsor means the more often the brand name is visible. Something as insignificant as breakfast cereal could be seen all the way through a movie. That company paid a lot of money for that. Though it is a safe bet that they will recoup every penny.
Action movies are a wonderful venue for showing off the capabilities of cars. That is way car manufacturers are often big movie sponsors. At some point in a film, the cars get noticed.
Sponsorship in movies is a sure fire way to get a product or company noticed. This mode of marketing can be very costly, however the results are huge and well worth the expenditure. The audiences rare realize just how much information is being taken in. On a big screen, it is hard to miss something.
