See Our TV / Social Network Barometer For CNN, Discovery & More. TV Industry News 8.17.10
Our “TV / Social Network Barometer” will give you a read on how CNN, Discovery, MSNBC, The CW and more networks are doing with social media. Is the market ready for yet another premium movie channel – Viacom, Lionsgate, MGM and DirecTV thinks so! Get ready to feel “All Right” on September 8 because that’s when conservative-centric Right Network launches. Plus, the countdown continues to the Disney / Time Warner Cable retransmission & carriage war.
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Networked News Gatherers: Defining the Social Media Editor Role Social Media Week New York (February 2, 2010) There’s a lot of talk about who “owns” social media for companies that decide to enter the space to reach their consumers. Usually these discussions focus on Marketing, PR, Customer Service or an Agency. But in the media world there’s another option: the Social Media Editor. We brought together Social Media Editors from some of the largest and most well-respected media outlets, as well as those in more traditional Editorial roles to discuss this new specialty role. Panel Moderator: Melissa Parrish, Director, Community Strategy for Lifestyle Digital, Time Inc Panel Speakers: Rachel Sklar, Business/Project Development, Abrams Research and Writer for Mediaite Jennifer Preston, Social Media Editor, The New York Times Cyndi Stivers, Managing Editor, EW.com
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Betty White Rules TV Again! Plus “TV-Social Network Dead End Marketing” TV Industry News 8.23.10
Betty White wins an EMMY! Is your media group engaging in “Dead End Social Network Marketing” – This is a must see! DirecTV sounds off to the FCC with objections to the Comcast-NBCU Joint Venture. 10 Days and counting until the Disney / Time Warner Cable Retransmission / Carriage War.
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Can CNN’s Piers Morgan Beat Horrible PreLaunch Social Media Chatter? TV Industry News 12.9.10
Rule of thumb appears to be, “Bad social media chatter, bad TV ratings”. Can CNN’s Piers Morgan overcome horrible pre-launch social media chatter? PLUS – Find out which pair of classic TV opens punched in at #18 and #17 on “THE TOP 25 TV OPENS OF ALL TIME”.
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