Make Sure Your Online Shopping Is Above Board

April 1, 2010 by Neil · Leave a Comment
Filed under: Advertising, Entrepreneur, Online Business 

It is my daughter’s birthday in a couple of weeks and I really don’t have the time to go into town shopping.

Therefore I thought it would be a brilliant idea to do a spot of shopping from the comfort of my own home.

She has already written down a few presents she would like. Click to Continue Reading

Web Design – A History

Web design has a relatively brief past. In fact in the great scheme of things the internet has not been around that long and therefore neither has web design.

Although web design has not been around for long it has definitely undergone many changes in its brief history. Click to Continue Reading

Is A Website Imperative To Your Business?

In this fast moving world we all live in, it is imperative that in business you manage to stay one step ahead of your competition.

With all the competition out there, you have to ensure that everything is in place to help you succeed in business.

One very important factor when running a business is having a website. Click to Continue Reading

Search Strategies That Are Industry Specific (Part 3)

Richard Baxter from SEOGadget – Travel SEO

How people search for flights in the UK

There are 6 main categories of keywords in terms of flights:

- generic (flights, cheap flights)

- destination (eg “flights to new york”)

- routes – v important (eg “flights from london to new york”) look at all the different variations eg “london to paris” is different to “paris to london”. A little trick is route based keywords are far less competititve than others and so therefore easier to target because not many people optimise for them.

- Brand (“easyjet flights”)

- Departure (eg “flights from manchester”)

Take your keyword lists and put all variations into Google Keyword tool – over a large scale of iterations you end up with a huge target long tail graph. Click to Continue Reading

Industry Specific Search Strategies: Under the Hood (Part 4)

Rob Kerry from Ayima – Gambling / Gaming SEO

The gaming world is probably the most competitive niche in SEO – esp poker and casinos.

There is no secret sauce as there used to be e.g. with old link networks beingburned. Click to Continue Reading

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