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Home Page > Internet > Web Design > Strategy for website designing and development
Strategy for website designing and development
Posted: Nov 01, 2010 |Comments: 0
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Today, around 85% people use internet to find out the products and services they want to buy. Whether you do online or offline advertising, your website is the most important tool of marketing. It acts as your online office for your business, which is available 24 hours a day for the whole week throughout the year. A website is a lot more than just posting your company profile over the internet and making the company present on the web. The effectiveness of the website has the ability to bring on new leads and turn them into potential customers. Before you go for your website design, you need to identify the goal and objective of your company which you want to achieve from your website. To carry out the designing process for your website you need to determine which software and services you require. One should look at the basic fundamentals and the objectives to design their website, there are certain consideration you should include:
User friendliness – the web design represents the professional image of the company, the designers should work hard to make the website user friendly, informative, Interactive and easy navigable. Thus you should be very careful while handing over this job to the designers for your website.
Search engine options – for the e-commerce and other type of websites, the customer traffic is generated through search engines like Google, yahoo, msn etc. therefore the main part of the strategy is to generate the search engine traffic towards the website, then it is very important to possess search engine expertise.
Website tools – there are various tools for website design like shopping carts, content management systems, e-mail auto-responders, payment modes, search engine optimization tools, online bulletin boards, and traffic analyzers, advertising marketing tools are beneficial for implementing them in your website.
Cost effectiveness – cost is the main consideration for any website solution, the tools and services for the website development can be easily purchased through subscription. And if you do not have perfect knowledge about effectively using these tools, then the option you are left with is to avail the expertise of a professional.
The other website designing options are that you can complete designing by yourself with the designing softwares or you can outsource the entire designing and development to a website design agency. Various web templates are available in the market, on which you just have to enter your own details about your company.
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Home Page > Business > Strategic Planning > How Does Social Media Relate to Business Strategy?
How Does Social Media Relate to Business Strategy?
Posted: Aug 26, 2010 |Comments: 0
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“Own your own platform – don’t rely on Facebook being in business in a year.”
I recently watched a webinar hosted by Maddock Douglas on social media strategy, and the above quote in the presentation made me think about the place that social media has within overall business strategy. I’m relatively new to social media marketing myself, but the above quote reminds me of an article I read (Porter, Michael E., “Strategy and the Internet”, pp 62-78, March 2001, Harvard Business Review) about the role of the internet in business strategy in the mid to late 1990s. I’ll spare you the experience of reading it by providing a very brief and general summary. I hope you keep reading my short article; I’m interested in your thoughts.
The internet ushered in a new way of conducting business. Relationships between buyers and suppliers (B2B) were solidified due to the proprietary nature of e-commerce platforms and database management systems. They were solidified because of the high switching costs inherent in the technology. As such it was often predicted at the time that the internet would contribute to sources of competitive advantage, the key component of business strategy. This did not happen. As internet applications evolved along with internet technology, and implementation as well as hardware costs dropped significantly, it was quickly seen that internet technology would greatly facilitate business processes and transactions, but not result in competitive advantage for any particular firm or sector, simply because everyone now has access to it, and acquisition and switching costs are often not significant. In fact, the internet increased competition because it allowed buyers, whether business or consumer, to access information that was previously unavailable to them (competitors, 3rd party reviews, videos, and more), and quickly. In short, the internet made buyers more savvy.
From a company’s perspective, having access to the internet, as well as a website is seen as a necessity in today’s business environment, as opposed to a competitive advantage, as some predicted a decade and a half ago. This finally brings me back to social media’s place in business strategy.
Adoption of social media platforms is still not ubiquitous. This is simply because the concept is still relatively new, and popular in only some industries. In fact, social media use is also regionalized. By that I mean that some countries have adopted it much more than others, even though they have considerable access to the internet (something to keep in mind when considering your target market while designing your social media strategy). And for those reasons there are many companies specializing in social media-related services, and more are coming because it’s still a developing industry, just like the dot-coms were in the late 1990s. The difference is that the internet was thought to revolutionize the way business is done in general, and many dot-com companies abandoned the fundamentals of business strategy. Very simplistically, this is in part why the dot-com bubble burst early this decade. Not that the circumstances will be repeated, but nevertheless a lesson that today’s social media marketers and service providers should keep in mind when strategically planning ahead. But I’m going off topic.
As industries, companies, and countries adapt and embrace social media, it may also become a necessity, just like the internet did, and not a competitive advantage. This is already happening. I can’t count the number of times I’ve heard someone say that if you don’t use social media in your business you’ll be left behind. So guess what I did. I started using social media. You’re looking at it right now. Adoption of social media is becoming a necessity rather than a differentiating factor in an already competitive business environment.
Internet based technologies develop and evolve quickly. Some become business critical, such as customer relationship management (CRM) systems (eg. Salesforce.com), and communication tools (email). I believe that social media (marketing) is not far from becoming critical to business. All these technologies have something in common: The rate at which they evolve from tools of differentiation to those of necessity in order to compete on level ground. Business corporate strategy, on the other hand, does not change at this pace. Much like other internet applications, social media is a tool and should be part of a business strategy, but alone it is insufficient to be the business strategy. To be successful, a company’s social media strategy should reflect its foundation, which is the corporate or business strategy.
To me, the quote at the beginning mirrors the rapidly changing nature of technological tools, and the need to ground them in solid business strategy.
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He earned his MBA from the Schulich School of Business with a focus on Competitive Strategy and Management Information Systems. His passion is combining business and psychology to not only address corporate strategy, but also the various and complex human factors that play a significant role in developing and shaping it.
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Does the media glorify anti social behaviour ?
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Bart Zych is a Vancouver, BC (Canada) based business strategy consultant (www.thestrategydoctor.com) specializing in helping SMEs to survive, compete, and succeed by improving their position in their industry.
Bart has been a successful manager of small business, helping to define core strengths, focus, and as a result increase revenue and profitability. For over 10 years he has worked with various organizations and fortune 500 companies such as Canon Canada and Pitney Bowes, helping them grow revenues in their corporate sales divisions.
He earned his MBA from the Schulich School of Business with a focus on Competitive Strategy and Management Information Systems. His passion is combining business and psychology to not only address corporate strategy, but also the various and complex human factors that play a significant role in developing and shaping it.
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Home Page > Internet > Social Media Strategy versus Tactics and the Tools to Use
Social Media Strategy versus Tactics and the Tools to Use
Posted: Sep 04, 2010 |Comments: 0
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Facebook and Twitter are not a social media strategy. These are tactics within a social media strategy.
But what exactly is a social media strategy?
A social media strategy is a messaging platform and defines the perceptions, issues and tactics. A social media strategy needs the same preparation as a speech that is prepared for a politician.
In the movie, “Our brand is crisis,” James Carville explains these principles which should be considered for political candidates as well as companies social media.
- Simplicity – the ability to simply state, in a single phrase, what you will do for your clients.
- Relevance – the ability to tell the story in the eyes of your clients.
- Repetition – the relentless effort in telling the story over and over and over again.
So once you have your messaging platform, content creation becomes easier as you can listen to social media and engage in the conversations that are most important by following others, listening to thought leaders, publishing blog post, commenting, creating media and sharing opinions on an industry. Every company should think about defining a strategy so they are consistent with their message, brand and product marketing within all of social media.
Buzz Mouth has built a tool for mid to large companies to integrate their entire online presence in one place. We have clients managing over 500 places where their brand, content and messaging touch. Every time they publish they create a huge impact on their marketplace and have a large voice. This is great as the tool also allows for companies to listen to competitors, thought leaders and the media to engage in the conversation. This is great when they are a 3-person consulting firm with a waiting list of clients. Yet, often small business does not have the werewithall to implement such a dynamic social media strategy. So they outsource it to us.
Otherwise, some nice alternatives are TwitterFeed, HootSuite and Ping.fm to manage multiple channels of social media content.
For 1-5 person companies:
Minimally, we recommend Twitterfeed integration with a WordPress blog that automatically post to Facebook fan page and their Twitter followers. We then suggest using Google Alerts and Social Mentions to monitor what people are saying about you, your employees, your brand and your company. Now with an integrated messaging platform, a small company can be growing a social media strategy. Keep the content focused to your overall goals and you are set.
I often share a couple more analogies about a social media strategy, first it is like writing a book and second like sharing your vision for your company in 3-5 years. What do you want it to be? If you are writing a book about your company, what would it say and why? What do you stand for? What is really interesting to your clients about you?
For 5-25 person companies or aggressive 1-5 person companies:
We recommend using HootSuite as it allows more robust tactics. Although not scalable as a Professional Social Media Management tool.
For 25 or more employees in a company, we recommend a Professional Social Media Management tool where 100?s of tactics can be managed simultaneously. Our goal of the software is to be able to manage your entire online presence from one place.
More tools to come as Buzz Mouth shares their social media strategy through the next 150 blog post. Check back soon.
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